Nice little advertising and marketing project by Antrepo that looks at simplifying product packaging in an over saturated consumer market that we find ourselves in today. Various well know products have been used including Nutella and Mr Muscle for instance, and in many cases the new, minimalist branding is more successful as captures attention and also allows the consumer to see MORE of the product.
Styles Ice Cream is one of First Design & Prints bigger clients. Being one of the South West’s leading Ice Cream companies, First has taken on a wide range of print promotion and the website for Styles. Ranging from standing displays to folded a5 promoters.
First Design & Print is a design agency specialising in both print and web promotion for small and medium sized businesses in the South West and indeed, further afield.
Located in the Exmoor National Park village of Porlock, First Design & Print offer friendly and professional advice to anyone looking to benefit their company or organisation through the use of both printed and/or web promotion. We have in house printing utilities so turn around on jobs is very quick and efficient.
I saw the job advert for the position of Graphic Designer in the local newspaper, and emailed the agency straight away with a copy of my portfolio and CV. They got back to me the following week and I soon had myself an interview with the Agency principle, Mark Padgett. Another week passed by and I had a telephone call confirming that I had been granted the position. Having only graduated at the beginning of Summer and considering the current financial climate, I was over the moon when i found out I would be starting in January 2010!
‘Disply Book Shelf’ is a particularly clever piece of thinking. By carefully selecting books of varying sizes, Eatock has successfully managed to compensate and accomodate for the unusually long, sagging shelf.
As a result, the everyday perception that we have of a book shelf has been created from an imperfection in a physical form.

A spread within the final book.








