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Developed image capture technology by Swedish design group, Front.

Swedish design group, Front have developed a method of 3D motion capture technology, which materialises freehand sketches executed in thin air. It features in Troika’s, Digital by Design publication and for me, it is one of the most effectively functional pieces of multi disciplinary design around today.

Not only is ‘Sketch Furniture’ a massive leap in technology, to be able to create a solid object with such ease and immediacy. ‘Sketch Furniture is a concept that compliments some of my earlier thoughts this year when looking at the boundaries of Graphic Design in terms of audience. ‘Sketch Furniture’ is a good example of how designers might be able to successfully communicate with an ‘immune,’ demanding and smarter audience of today and indeed, the the near future.


A contemporary reference for multi disciplinary art and design practise.

This is a survey of contemporary art and design practice which offers an introduction to the possibilities and practicalities offered by technological innovation. ‘Digital by Design’ is the recent publication by technological innovators, Troika. By combining interviews and case studies of leading practitioners in the field of multi disciplinary art and design, this publication gives us an insight into the forefront of the relationships between art and technology.

A large proportion of the examples shown in this publication are very user centered. This is a reflection of Troika’s inhabition when it comes to developing technology for the benefit of the our future.


Stumbled across this clever design process. I think this focuses on a nice concept that considers closely the aesthetics of both hand rendered and digitally rendered typography. In an abstract sense, the outcome of this piece, visualises both ideas effectively.


Creative Communications Agency, SPRANQ, have created ‘Ecofont.’ A typeface that has been designed to increase environmental awareness, ‘Ecofont’ consists of a hollow body that depending on the quantity of use upon print, can use up to 20% less ink than a normal sans serif typeface.


'Universe' is an online global search engine.

is a recent project by Computer programmer and Designer, Jonathan Harris. It follows a theme that is consistent through his work, which is that of displaying large quantities of electronic data using that the user is able to interact with. It can be categorised under a newly coined term in Graphic Design, which is ‘Internet Art.’

‘Universe’ is essentially, a programme that allows the user to gain access to any piece of information concerning the world at any one time. It is a search engine that has taken use ability and interaction to another level. Interactive search engines such as this may prove useful when selecting relevant themes for my Extended Major Project, as well as self initiated projects in my future career.

I admire the simplicity of thought that has gone into this piece of print. A nice example of how print and colour can create movement that has an effect on the human eye.


The 'difficult is worth doing' 2008 ad campaign by Honda.

This campaign was released on the 30 May 2008 as a live broadcast between an episode of Big Brother on channel 4. It involved a team of British skydivers, forming each individual letter of Honda on a one off, 30 second, live skydive attempt.

It is a fine example of how designers are being made to reach a higher level of expectation, in an attempt to make the audience go ‘WOW.’ Not only in the skydive does the broadcast achieve a memorable audience experience, but also, by the way it was unexpectedly shown to its audience between television programmes. During the live broadcast, Channel 4 said “the ad break drew an average of 2.2m individual viewers; it began with 2.1m viewers at 20.10pm and ended with 2.3m viewers at 20.13pm. The broadcaster estimates the audience for the ad grew by 8% during its live transmission.”

This is the A1 poster that myself and the rest of the group designed, in an attempt to summarize our findings on Audience in the boundaries of Graphic Design.

We organised to meet at a group member’s house at 1000hrs today for a formal meeting and discussion. In order to focus our ideas towards the final A1 poster, we decided to each summarise in our own words as to the findings as a group to date. My own interpretation was: Today’s audience are no longer being controlled by design. Because of a saturation point in visual communication, the audience is constantly needing to buy into an experience and therfor, have more control of their own.

From both our group and individual research, we were unable to define specific groups of people that make up the aundience within the boundaries of Graphic Design. Instead, we realised that there was a generalised theme occuring when thinking about audience. The audience demands experience.


SMS Guerilla Projector

The SMS Guerrilla Projector is a portable text message graffiti tool that allows its user to project text based SMS messages in public spaces, in streets, on to people, vehicles and inside houses. The device is able to retrieve messages from other people in the surrounding area, thereby becoming a tool for mass participation and allowing its users to display and share their reflections in an unexpected and versatile way. It is classed as a ‘subjective tool’ which emerged as a reaction to society’s constant exposure to senseless corporate advertising. Again, the SMS Guerrilla projector, is something that has been designed to target an immune audience that are under saturation from forms of advertising in particular.

January 2009
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