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Portfolio presentation by the Managing Director of 'Think Juice', Bournemouth.

Portfolio presentation by the Managing Director of 'Think Juice,' Bournemouth.

Today, the Managing Director of Bournemouth based Advertising agency, Think Juice made a formal presentation based on preparing the portfolio. I found it a refreshing and rewarding presentation that put me into the right mindset to take action and update my portfolio ready for interviews in the near future.

The presentation outlined 5 major fundamentals related to preparing my portfolio:
1. Be 100% content with every aspect of my portfolio.
2. Avoid showing the work of other designers.
3. Remind myself about the pieces of work I choose to include in my portfolio by remembering at least two things to talk about for each.
4. Aim for approximately 8-10 really polished pieces of work to be included.
5. Demonstrate my thinking. The employer is always looking for that ‘diamond in the rough.’

A typeface by Global designer, Craig Ward.

A typeface by Global designer, Craig Ward.

A beautifull typeface by illustrator and art director, Craig Ward. A mixture of curved body and angular terminals, gives ‘Lovetype’ a really unique aesthetic that makes it emotionally strong at the same time as retaining a sence of legibility.

 Inspiration for the application of my personal logo and identity.

Inspiration for the application of my personal logo and identity.

Inspired from this rather striking poster designed for the promotion of writer, editor and creative consultant, Sophie Lovell. The poster exaggerates the unique aesthetic of the third dimension. I like the idea of positioning models like this, especially models made from natural materials such as wood, and photographing them in contrasting, man made environments such as building interiors for example. This idea creates very strong emotion which I cannot seem to describe, but all the same, is one that I would very much like to be featured as the identity for my personal online portfolio and stationary.

I am considering making 3 Dimensional models of my logo from various materials, and documenting them in a series of different locations to eventually feature it on my online portfolio and other more personal design applications.

My current personal logo design.

My current personal logo design.

This is my current logo. It will be applied to my website, portfolio, personal stationary and eventually, this design blog. I have taken into consideration as to the type of designer I wish to be perceived as when I graduate, and these core ideas have gone into the design aesthetic in particular.

Since beginning to organise and work upon updating my portfolio. I have noticed that the majority of my design pieces have adopted a sense of productivity and have a distinct 3 Dimensional form about them. Therefor, I have designed my personal logo to reflect this.

An example of how a Graphic aesthetic begins a trend.

An example of how a Graphic aesthetic begins a trend.

Again, I stumbled across these book cover designs whilst browsing through the media bookmarking library, Dropular recently. To me, these book cover designs, represent the re emergence of an old graphic style. They instantly convey a sense of early 20th century Soul Bass, film title style design. Although this style of design is very well known throughout both the design and film industries still today, the fact that it has been applied to such a recent successful book and film phenomenon such as J.K Rowling and Harry Potter, gives it even more status as a Graphic aesthetic.

It shows how a dated visual style can be reborn by re capturing the hearts of designers and non-designers alike!

A study on logos and their symbolic representation of nature.

A study on logos and their symbolic representation of nature.

I cam across this whilst browsing the media bookmarking library, Dropular. (Haven’t been able to find the exact link I’m afraid, as the site gets updated ridiculously quickly these days!)

I found this piece, connected with that of the brand, quite fascinating. To me, it represents the sheer number of nature symbols that are being used in successful, modern branding today, in particular, animals. It has potential to make quite a nice little research project into the psychology effect that animals and nature have upon our human perception and willingness to buy. I remember coming across the term, ‘power animals’ some years back now. If I remember rightly, this was connected with the idea of using animal symbols in advertising. But overall, quite an interesting observation here!

A Graphic Design agency that I've had my sights on for a while now.

A Graphic Design agency that I've had my sights on for a while now.


A-side studios
are a design team located in Falmouth, Cornwall. I first came across them whilst browsing through creative inspiration blog, it’s nice that and had some of the commissioned work they had done for Cornwall’s annual Film festival.

A-side are about one of the first potential employers that have grabbed my attention, located so close to my home. With Falmouth being only about an hours train journey from my home in North Devon, they could be a possibility for work, if I decide to stay in my local area after completing my Graphic Design degree here in Bournemouth. Seeing that they are located so close to home, gives me greater enthusiasm to go and get in touch with them for a possible visit in the near future.

Twelveten use a similar style in their website as I intend to use for my own.

Twelveten use a similar style in their website as I intend to use for my own.

Nottingham based Graphic Design company, Twelveten use an aesthetic in their online portfolio, which I have recently shown some interest in using for my own.

Because my portfolio at the end of the year isn’t likely to include a large amount of motion graphics and/or interactivity, I feel that the final website itself, should have a strong flash element to it. This is so that I am able to come across to potential employers as being a well rounded Graphic Designer, who has abilities across more than one field.

I particularly like how Twelveten have used a full scale, high resolution photograph as their background image. Although it is noticeable, it has been taken in such a way that it doesn’t distract away from the actual pieces of work shown. All the information stays in one window, which is also a feature that appeals to me. I felt a sense of unity when interacting with this online portfolio, and a simple piece of script allows for a simple fade to break up each piece of work from each other, whilst retaining an exact ratio size.

How we make decisions in relation to context.

How we make decisions in relation to context. Which black circle is bigger?

This visual experiment aims to communicate the idea that the decisions which we make, both conscious and unconscious, are often determined by comparing. For example, we find it easier to make decisions if we have two or more objects to choose from, as we are able to put these objects into context and compare them off of each other.

From my research, I have found many social scientific experiments that prove this theory in decision making. One particular experiment involved asking people to make a decision over pictures of two people (A) and (B). Surprisingly, when a slightly imperfect picture of person (-A) and person (-B) were shown with the original pictures, decisions were dramatically effected, in that people would almost always choose the person (A) and person (B) that had their imperfect partners shown alongside. This is because when it came to making a decision, people had something to compare with which made the original look ten times better than it originally is.

My visual experiment therefore, communicates the fact that the exact same black circle can be made to look bigger and smaller when placed in various different contexts. It is this idea, which I find fascinating and could possibly develop further for my Extended Major Project.

Highlighting the fact that we make decisions based on judgement.

Highlighting the fact that we make decisions based on judgement.

When we meet someone for the first time, our adaptive unconcious makes many decesions within the first few seconds about that person. This could be a decision about appearance such as whether or not we like the other persons hair or the clothes someone is wearing for example.

It is these immediate, well judged, unconcious decisions which I was aiming to communicate through this visual experiment.