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Ensuring that all areas of my final pieces retain a consistency.

Ensuring that all areas of my final pieces retain a consistency.

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The prototype of the second printed peice which visulaises the results from experiment 3.

The prototype of the second printed piece which visualises the results from experiment 3.

A prototype for the second printed piece was completed today, and the final files have been sent to print after making some final alterations. Using a system designed to visualise each fingerprint based on its surface area and pressure, I was able to map the levels of interaction across each of the separate components that make up the Printed Experiments.

Two colours were used as a way of differentiating between the two slightly different Printed Experiments that were distributed in different environments as a means of receiving contact from people. The results displayed in grey represent the fingerprints found on Printed Experiment 1, which was sent to family and friends from home, and the results displayed in blue represent the fingerprints retrieved from Printed Experiment 2 which was left in a Hairdressing Salon.

Results will be analysed from this printed piece in an attempt to answer the original Hypothesis, as well as providing a point of reference to the human interaction of my two printed experiments. Personally, I’m slightly unhappy about the aesthetic that it holds, and feels a little alienated from the original printed experiment. Three weeks have passed since I designed the initial Printed Experiments, and because of this, I feel that the consistency as to the look and feel of this second book has fallen slightly. However, it’s outcome was controlled by a system of rules, designed to best communicate the areas of human interaction, and so on this level, I think the way that it looks is as relevant as every other part of this project.

The adaptable logo that I designed as part of my investigation.

The adaptable logo that I designed as part of my investigation.

This is an example of the logo I am currently using across all printed parts of the experiment to date. I t has undergone some major refinement since the first, initial design however, I’m finally happy with it now.

It symbolises the cross section   of an open book, at the same time as spelling the letter ‘L,’ taken from the word ‘latent’ which is the word given to something that exists, yet has not fully developed or been made visible. Latent is also a word that relates itself quite nicely to some of the key concepts in my project. On one hand, latent fingerprints are the name given to prints that are not visible to the naked eye. Plus, the focus of unconscious human behaviour can also be argued to represent the word ‘latent’ also.

The logo itself, is made up of very basic shapes and is applied across very basic colour schemes. This is because I aim to alter its appearance over the various printed peices that I design in relation to the experiment and the experiment outcomes.

Thinking about ways I could apply my concept.

Unconsciouse, human interaction across printed stationary.

When looking at the interaction with print, the thought came into my mind about printed stationary and how we interact with it on a more unconscious level, the unconscious level being how we hold and touch the various components. For a Graphic Designer, there is always the challenge when designing stationary, of how to make it effective to a client.(s) Would I maybe be able to conduct an experiment using the technique of detecting latent fingerprints, to see what components (the business card, letterhead ect) receives the most human interaction? Printed Stationary involves a range of differing formats in print, does the shape and size of a piece of print effect our unconscious in different ways?

Ist attempt at re creating an idea I had for part of my personal stationary.

Ist attempt at re creating an idea I had for part of my personal stationary.

Initial mock up of what my ‘logo model’ might look like. I still feel it accurately represents the type of designer that I am and reflects a style that be seen in alot of the work in my portfolio to date.

I will consider more professional techniques when crafting the final model. Was suggested making a personal visit to local printers, S P S print, located in nearby Ferndown http://www.thespsgroup.co.uk/index.html. Might be able to get quotes here for high quality print jobs using various paper stocks, ideal for model making.

In terms of personal promotion, my model could be something that is sent to the potential employer as a kind of memento gift, along with my CV and other items?

My next steps are to experiment with where I chose to photograph the model. The location of its whereabouts could be the strength and uniqueness behind my personal identity here which makes me stand out from the crowd?

 Inspiration for the application of my personal logo and identity.

Inspiration for the application of my personal logo and identity.

Inspired from this rather striking poster designed for the promotion of writer, editor and creative consultant, Sophie Lovell. The poster exaggerates the unique aesthetic of the third dimension. I like the idea of positioning models like this, especially models made from natural materials such as wood, and photographing them in contrasting, man made environments such as building interiors for example. This idea creates very strong emotion which I cannot seem to describe, but all the same, is one that I would very much like to be featured as the identity for my personal online portfolio and stationary.

I am considering making 3 Dimensional models of my logo from various materials, and documenting them in a series of different locations to eventually feature it on my online portfolio and other more personal design applications.

My current personal logo design.

My current personal logo design.

This is my current logo. It will be applied to my website, portfolio, personal stationary and eventually, this design blog. I have taken into consideration as to the type of designer I wish to be perceived as when I graduate, and these core ideas have gone into the design aesthetic in particular.

Since beginning to organise and work upon updating my portfolio. I have noticed that the majority of my design pieces have adopted a sense of productivity and have a distinct 3 Dimensional form about them. Therefor, I have designed my personal logo to reflect this.

A study on logos and their symbolic representation of nature.

A study on logos and their symbolic representation of nature.

I cam across this whilst browsing the media bookmarking library, Dropular. (Haven’t been able to find the exact link I’m afraid, as the site gets updated ridiculously quickly these days!)

I found this piece, connected with that of the brand, quite fascinating. To me, it represents the sheer number of nature symbols that are being used in successful, modern branding today, in particular, animals. It has potential to make quite a nice little research project into the psychology effect that animals and nature have upon our human perception and willingness to buy. I remember coming across the term, ‘power animals’ some years back now. If I remember rightly, this was connected with the idea of using animal symbols in advertising. But overall, quite an interesting observation here!