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A recent project by conceptual designer, Daniel Eatock.

‘Disply Book Shelf’ is a particularly clever piece of thinking. By carefully selecting books of varying sizes, Eatock has successfully managed to compensate and accomodate for the unusually long, sagging shelf.

As a result, the everyday perception that we have of a book shelf has been created from an imperfection in a physical form.

A small, professional binding company in East London.

A small, professional binding company in East London.

Stumbled across this neat little binding shop whilst wondering the streets of London. Was amazed by the intensity of the work that was going on here. It had a unique feel about it which retained many of the traditional techniques and processes of book binding. This place really felt pure, honest and unspoilt, where the workforce consisted of both young and old craftsmen and women, all working intensely on single, one off jobs. I mentioned this place to nick at ODD, and he mentioned that they work quite closely with this book binders, especially when they need one off promotional items made for a client.

Visited the London Graphic Centre whilst in London recently.

Visited the London Graphic Centre whilst in London recently.

Whilst in London for a visit with design agency, ODD, we decided to take a trip to the London Graphic Centre just off Covent Garden. I’ve heard alot about this place, and even though they stock the world’s largest range of coloured paper, thought it didn’t really live up to it’s reputation quite.

An oppertunity for young designers and free lance designers to gain work.

An oppertunity for young designers and free lance designers to gain work.

Whilst waiting for my mate to finish shopping in the London Graphic Centre, I noticed this pin up board that was home to an array of business cards and flyers that advertised designers of all ages from around the country. I found this quite fascinating, and spent a short while checking out some of the online portfolio sites featured using my Iphone. The environment in which this point of self advertising was situated in seemed appropriate for attracting the type of people that might be interested in hiring out free lance designers for example, however because of the current situation that the design industry finds itself in, I’m not sure this would attract much employment opportunities.

Me and my housemate visit ODD one year later...

Me and my housemate visit ODD one year later...

On Wednesday 15th April, myself and a housemate also studying towards their honours degree, set off to London since getting in contact with design agency, ODD. Having moved about a block away from the old studio, we were informed that since our last visit, the original design team had been bought out by a much arger product design company who had worked with ODD in the past, in particular, when working on designs for the self service machines for the high street cosmetic chain, Boots.

Uniqlo seemed to be one of ODD’s biggest clients, a relationship that was just emerging when we visited during February of last year, and were told that because of this, the work in which they had been supplying the multinational clothing company with had become more and more experimental and fun.

During our visit, we spoke to Nick Stickland, head designer at ODD and also one of their junior designers named Mark. The current design team at ODD is made up from two groups of friends, graduating from the same universities and colleges. I certainly got the feeling that there was a definte ‘design community’ in the surrounding area, with SEA located just down the road. We were asked about our current projects and how we felt about graduating soon, and it was agreed that some arrangements could be made for possible work placements in the near future providing we both send the company copies of our portfolios and link to our websites that are currently under construction.

The print finishers that I decided to use for embossing and spot UV varnishing.

The print finishers that I decided to use for embossing and spot UV varnishing.

Being used to print runs of many thousand copies at a time, I found it very hard in locating a print finishers who would help me with my project by taking on the ‘one off’ print jobs that I put forward to them.

However, eventually I was recommended Profinish, by a printing agency in Bournemouth. Situated in Ebblake
Industrial estate, just outside of the small town of Verwood, Profinish kindly accepted my business.

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Negitive reply from Spin's PA, Natasha Day.

Received an email today from Design group, Spin\’s PA. Negative reply unfortunately, they were fully booked on the day when me and Kubby were planning on taking a trip to London.

Graphic Design company based in Bristol.

Graphic Design company based in Bristol.



Wire Sky
have a much broader range of clients, from stationary items for Zurich to promotional point of sales for Freeview. Their client list seems more established, not sure whether this is because they have a large team, or simply because they have been going a long time? Their website is fully functioning flash, and it even functions in a way which reflects their company profile: ‘We take it out, turn it upside down and inside out. We look at it in the light and again in the dark. We get excited. Then we tell your story from the inside.’

A Graphic Design company located in Bristol.

Graphic Design company located in Bristol.

Qube design associates Ltd are located on the Western side of the city, overlooking the river Avon. Their portfolio is relatively local, having dealt with clients such as South West screen and Bristol water. However, I personally like the work they have produced thus far, and their website is scarily similar to a design that I had in the production line. Might have to reconsider this if I end up making any further contact with Qube!