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Portfolio presentation by the Managing Director of 'Think Juice', Bournemouth.

Portfolio presentation by the Managing Director of 'Think Juice,' Bournemouth.

Today, the Managing Director of Bournemouth based Advertising agency, Think Juice made a formal presentation based on preparing the portfolio. I found it a refreshing and rewarding presentation that put me into the right mindset to take action and update my portfolio ready for interviews in the near future.

The presentation outlined 5 major fundamentals related to preparing my portfolio:
1. Be 100% content with every aspect of my portfolio.
2. Avoid showing the work of other designers.
3. Remind myself about the pieces of work I choose to include in my portfolio by remembering at least two things to talk about for each.
4. Aim for approximately 8-10 really polished pieces of work to be included.
5. Demonstrate my thinking. The employer is always looking for that ‘diamond in the rough.’

 Inspiration for the application of my personal logo and identity.

Inspiration for the application of my personal logo and identity.

Inspired from this rather striking poster designed for the promotion of writer, editor and creative consultant, Sophie Lovell. The poster exaggerates the unique aesthetic of the third dimension. I like the idea of positioning models like this, especially models made from natural materials such as wood, and photographing them in contrasting, man made environments such as building interiors for example. This idea creates very strong emotion which I cannot seem to describe, but all the same, is one that I would very much like to be featured as the identity for my personal online portfolio and stationary.

I am considering making 3 Dimensional models of my logo from various materials, and documenting them in a series of different locations to eventually feature it on my online portfolio and other more personal design applications.

My current personal logo design.

My current personal logo design.

This is my current logo. It will be applied to my website, portfolio, personal stationary and eventually, this design blog. I have taken into consideration as to the type of designer I wish to be perceived as when I graduate, and these core ideas have gone into the design aesthetic in particular.

Since beginning to organise and work upon updating my portfolio. I have noticed that the majority of my design pieces have adopted a sense of productivity and have a distinct 3 Dimensional form about them. Therefor, I have designed my personal logo to reflect this.

Twelveten use a similar style in their website as I intend to use for my own.

Twelveten use a similar style in their website as I intend to use for my own.

Nottingham based Graphic Design company, Twelveten use an aesthetic in their online portfolio, which I have recently shown some interest in using for my own.

Because my portfolio at the end of the year isn’t likely to include a large amount of motion graphics and/or interactivity, I feel that the final website itself, should have a strong flash element to it. This is so that I am able to come across to potential employers as being a well rounded Graphic Designer, who has abilities across more than one field.

I particularly like how Twelveten have used a full scale, high resolution photograph as their background image. Although it is noticeable, it has been taken in such a way that it doesn’t distract away from the actual pieces of work shown. All the information stays in one window, which is also a feature that appeals to me. I felt a sense of unity when interacting with this online portfolio, and a simple piece of script allows for a simple fade to break up each piece of work from each other, whilst retaining an exact ratio size.