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A spread within the final book.

A spread within the final book.

The final elements to my Extended Major Project.

The final elements to my Extended Major Project.

This is the final body of work which I have produced for my Extended Major Project. It consists of nearly all the elements that I outlined to have produced slightly earlier in the project. Two folders containing research and a development of ideas, concepts and designs. The Printed Experiments that were used or were going to be used as a means of retrieving certain results. A final copy of my development work throughout the project, and a final, perfect bound book that acted as a comprehensive guide to the whole project.

The prototype of the second printed peice which visulaises the results from experiment 3.

The prototype of the second printed piece which visualises the results from experiment 3.

A prototype for the second printed piece was completed today, and the final files have been sent to print after making some final alterations. Using a system designed to visualise each fingerprint based on its surface area and pressure, I was able to map the levels of interaction across each of the separate components that make up the Printed Experiments.

Two colours were used as a way of differentiating between the two slightly different Printed Experiments that were distributed in different environments as a means of receiving contact from people. The results displayed in grey represent the fingerprints found on Printed Experiment 1, which was sent to family and friends from home, and the results displayed in blue represent the fingerprints retrieved from Printed Experiment 2 which was left in a Hairdressing Salon.

Results will be analysed from this printed piece in an attempt to answer the original Hypothesis, as well as providing a point of reference to the human interaction of my two printed experiments. Personally, I’m slightly unhappy about the aesthetic that it holds, and feels a little alienated from the original printed experiment. Three weeks have passed since I designed the initial Printed Experiments, and because of this, I feel that the consistency as to the look and feel of this second book has fallen slightly. However, it’s outcome was controlled by a system of rules, designed to best communicate the areas of human interaction, and so on this level, I think the way that it looks is as relevant as every other part of this project.

I might be able to make conclusions on people's interaction with print on a more visible level?

Making conclusions as to people's interaction with print on a more visible level?

After performing the various experiments on my printed pieces, it might be that I am able to visibly see how people have interacted with them, as well as the latent fingerprints that I will uncover. This will however, depend greatly on the amount of time in which I decide to allow each printed experiment to be handled.

The mock-up of the printed experiment.

First initial mock-up of the printed experiment.

As with any printed prototype, I crafted this in order to give myself a reasonably accurate reference to sizes, weights and alignment of all the components that will make up the printed experiment. Not that the actual content of the book, has as much relevance as the physical nature of the printed piece; I still found it helpful to have printed and bound a full scale working prototype of the book so that I could make any necessary changes to mistakes made in pagination and typographical consistency for example.

An initial concept sketch that outlines the parts of the printed experiments.

An initial concept sketch that outlines the parts of the printed experiments.

This is an initial realisation of all the components that will make up the ‘printed experiments.’ These printed documents will be distributed amongst various environments in order to retrieve human interaction. Because my investigation looks at how the physicality’s and visual appearance of print based media effects how people interact with them, I have designed each component with this in mind. Each part of the printed experiment is printed using a different weight of paper, a different texture of paper, a different format, and the book itself contains some of the key points of research I have come across so far in my project which has been designed using various print finishes.

The different parts of each ‘printed experiment’ are as follows.

1x Wrap around: Made from a lightweight paper, that secures all other parts of the printed package in place.

1x Print Specification: A single board that provides information as to each component in the printed package. This piece is made from rather heavy mount board and should in theory be handled much differently than the A2 poster made from newsprint.

1x Book: A 24 page booklet made from medium thickness semi gloss paper with occasional embossing and spot UV varnish finishing. Has been designed to retrieve most wide ranging results.

1x Poster. A large format, fold out poster made from newsprint that acts as a wrapper for the book and print specification. Being slightly lighter to touch, it will be interesting to see the interaction that people give this compared to the book for example.

Thinking about ways I could apply my concept.

Unconsciouse, human interaction across printed stationary.

When looking at the interaction with print, the thought came into my mind about printed stationary and how we interact with it on a more unconscious level, the unconscious level being how we hold and touch the various components. For a Graphic Designer, there is always the challenge when designing stationary, of how to make it effective to a client.(s) Would I maybe be able to conduct an experiment using the technique of detecting latent fingerprints, to see what components (the business card, letterhead ect) receives the most human interaction? Printed Stationary involves a range of differing formats in print, does the shape and size of a piece of print effect our unconscious in different ways?

The samples folder I got sent by the kind people at GFSmith:)

The samples folder I got sent by the kind people at GFSmith:)

This sample folder that I sent away for acts as a useful reference to a whole range of different paper stocks. All property of paper manufacturers GFSmith, this collection of paper covers an array of various weights, textures and colours. Analysing the way that people interact with this sample folder is quite fascinating, and it is possible to recognise patterns of behaviour depending on the specific types of paper(s) they are looking at.

A publication by SEA Design to promote the PhoenixMotion paper by GFSmith.

A publication by SEA Design to promote the PhoenixMotion paper by GFSmith.

Recent publication by SEA Design to promote GFSmiths’s PhoenixMotion paper. Specific attention has been applied to the surface qualities of the paper, and by combining the use of image and print finishing techniques such as Spot gloss varnishing, the result is a peice of print that has a massive effect on the emotions. I’m sure this book receives alot of attention, and would be rather interesting to see how people interacted with it. ‘Surface Seduction’ is a good example of how design has been used to make the experience of reading a book as conscious as possible. It succeeds in engaging the reader.

An environmnet which is still heavily focussed towards the printed form.

An environment which is still heavily focused towards the printed form.

I intend to use public libraries as a large part of my final experiment. This is because the library still manages to retain that interaction with print on a level which remains part of the purest sense of the word. I aim to distribute a number of printed pieces around the library environment for a certain length of time before collecting the evidence and using, as previously mentioned, Forensic techniques and processes in order to uncover the unconscious human interaction with them.

However, before I begin my experiment, there are a number of areas which I still need to realise. For instance, do I design, print and bind these printed pieces which I aim to distribute myself, purposeful using all the graphic elements that I know from research, will have some effect on the way we interact with the printed form. Or, do I simply purchase brand new copies of various printed objects and use for the experiment?

From my research, I have managed to highlight a number of variables that I could test against in my experiment. However, because of the shear number of them, it might mean that I need to choose which areas I focus on retreiving results from. I need to therfore ask myself the question, what is it that I really want to find out?

Age: How do different age groups behave differently towards the same piece of print?

Gendre: How do men and women behave towards the same peice of print?

Graphic Designer/non Graphic Designer: Does an appreciation for print based media neccessarily effect the way inwhich we interact with it on an unconscious level?

Vertical/Lateral reading: Does the vertical and lateral ways inwhich we are forced to read something, effect how we interact with it unconsciously?

Print finishes/Paper stocks: How much of an effect does the physicality of the paper itself effect how we interact unconsciously with the printed form?

Format: How does the size and format of a printed peice effect unconscious interaction?

Content: How does what we’re reading as part of our conscious thought effect how we interact with the printed form on a more unconscious level?

July 2018
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