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Nice little advertising and marketing project by Antrepo that looks at simplifying product packaging in an over saturated consumer market that we find ourselves in today. Various well know products have been used including Nutella and Mr Muscle for instance, and in many cases the new, minimalist branding is more successful as captures attention and also allows the consumer to see MORE of the product.

Due to a delay of shipment, my Ninhydrin spray has arrived at last...

Due to a delay of shipment, my Ninhydrin spray has arrived at last...

Because of a delayed shipment from the US, my order of Ninhydrin from WA Products Ltd arrived only today. The chance that I took to approach the Forensic Science department over at Bournemouth University was a smart move. If I had waited for this delivery, my days left to complete the project would have been very scarce indeed! As agreed by myself and Alex Otto, head of the Forensic department, it seems fair to give the University my order of Ninhydrin in return for the Ninhydrin that I was lucky enough to get access to a few weeks ago.

An initial concept sketch that outlines the parts of the printed experiments.

An initial concept sketch that outlines the parts of the printed experiments.

This is an initial realisation of all the components that will make up the ‘printed experiments.’ These printed documents will be distributed amongst various environments in order to retrieve human interaction. Because my investigation looks at how the physicality’s and visual appearance of print based media effects how people interact with them, I have designed each component with this in mind. Each part of the printed experiment is printed using a different weight of paper, a different texture of paper, a different format, and the book itself contains some of the key points of research I have come across so far in my project which has been designed using various print finishes.

The different parts of each ‘printed experiment’ are as follows.

1x Wrap around: Made from a lightweight paper, that secures all other parts of the printed package in place.

1x Print Specification: A single board that provides information as to each component in the printed package. This piece is made from rather heavy mount board and should in theory be handled much differently than the A2 poster made from newsprint.

1x Book: A 24 page booklet made from medium thickness semi gloss paper with occasional embossing and spot UV varnish finishing. Has been designed to retrieve most wide ranging results.

1x Poster. A large format, fold out poster made from newsprint that acts as a wrapper for the book and print specification. Being slightly lighter to touch, it will be interesting to see the interaction that people give this compared to the book for example.

The samples folder I got sent by the kind people at GFSmith:)

The samples folder I got sent by the kind people at GFSmith:)

This sample folder that I sent away for acts as a useful reference to a whole range of different paper stocks. All property of paper manufacturers GFSmith, this collection of paper covers an array of various weights, textures and colours. Analysing the way that people interact with this sample folder is quite fascinating, and it is possible to recognise patterns of behaviour depending on the specific types of paper(s) they are looking at.

An illustration that communicates the use of forensic fingerprint techniques.

An illustration that communicates the use of forensic fingerprint techniques.

Whilst thinking about possible ways in which I could develop my concept of the unconscious interaction with print based media, I had the idea of visualising this type of unconscious behavior through the use of Forensic fingerprinting.

I contacted the head of the Forensic Science department over at Bournemouth University and despite them being fully booked with all of their equipment and lab space, Alex Otto, kindly suggested me to consider purchasing a Special Formula Ninhydrin Spray that was especially good for recovering the latent fingerprints on printed material such as cards and papers.

She assured me, it is a perfectly harmless process that involved me spraying the Ninhydrin solution over whatever it was I wanted to recover fingerprints from, and it should develop them within a couple of minutes, producing a distinct, purple hue.

Based on the idea of unconscious human interaction with the printed form.

Based on the idea of unconscious human interaction with the printed form.

Following a personal interest in combining print with electronics, I came up with this initial concept that takes into account the way in which we interact with print on a more unconscious level. My idea was to design and craft a book of some sort that would have the ability to record user’s eye movement around its pages and would have simple open/close circuits integrated within its pages so that when the user turned the page, a sound would be released. By using print/electronics I was aiming to create an experience that had the ability to bring the unconscious into consciousness, making the user aware of their unconscious interaction around print based media.

However, on discovering this initial concept, I realised that a colleague of mine had simultaneously come up with a similar solution of recording human behaviour. His Extended Major Project was based around how we interpret advertising, and had looked into using eye tracking technologies to record eye movement when presented with various examples of advertising. It seems as though we were clashing a little as to the outcomes, even though we had initially approached each of our projects at totally different starting points. Because of this, I decided to re-think my outcome as developing similar projects at this stage seemed like the credibility of both of ours would fall if we continued in the same direction of eye tracking as a means of documenting human interpretations of the printed form.

A book by Stijn Ossevort that explores the forefront of print electronics.

A book by Stijn Ossevort that explores the forefront of print electronics.

Taking my concept of the adaptive unconscious and applying it to a form of Graphic Design seems to be the way in which I am developing it as a Graphic Project at the moment for my Extended Major Project. This has directed my attention to how we, as Human beings, interact with print based media on an unconscious level.

Whilst flicking through the latest publication by Troika, Digital by Design, I came across this piece by Dutch Industrial designer and Fine Artist, Stijn Ossevort. It is a book that combines electronics with the printed form in a way that allows it to memorise previous interaction with it and subsequently alter certain variables, to make the next experience totally different from the last user. Using motion sensors, microphones and heat sensitive inks upon its pages, this book becomes an oracle that responds to human behaviour when interacting with it.

 Inspiration for the application of my personal logo and identity.

Inspiration for the application of my personal logo and identity.

Inspired from this rather striking poster designed for the promotion of writer, editor and creative consultant, Sophie Lovell. The poster exaggerates the unique aesthetic of the third dimension. I like the idea of positioning models like this, especially models made from natural materials such as wood, and photographing them in contrasting, man made environments such as building interiors for example. This idea creates very strong emotion which I cannot seem to describe, but all the same, is one that I would very much like to be featured as the identity for my personal online portfolio and stationary.

I am considering making 3 Dimensional models of my logo from various materials, and documenting them in a series of different locations to eventually feature it on my online portfolio and other more personal design applications.

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SMS Guerilla Projector

The SMS Guerrilla Projector is a portable text message graffiti tool that allows its user to project text based SMS messages in public spaces, in streets, on to people, vehicles and inside houses. The device is able to retrieve messages from other people in the surrounding area, thereby becoming a tool for mass participation and allowing its users to display and share their reflections in an unexpected and versatile way. It is classed as a ‘subjective tool’ which emerged as a reaction to society’s constant exposure to senseless corporate advertising. Again, the SMS Guerrilla projector, is something that has been designed to target an immune audience that are under saturation from forms of advertising in particular.

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Pixi Industrial Facility.

Pixi Industrial Facility is a concept digital camera, specifically designed to cater for online social networking. The camera works with the mobile phone, which provides all the vital functions such as a LCD screen, a camera and lens and the Internet connection to upload the images. Pixi will automatically, via bluetooth, instruct the phone where to send the picture, as well as indicate the on line presence of a particular friend. This ‘cult gadget’ has the ability to make you aware of an immediate audience that can enrich and transform the way in which pictures are taken and the way we share them. The pixi camera has been carefully considered by the designer in relation to the type of audience that is intended to use it.