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I might be able to make conclusions on people's interaction with print on a more visible level?

Making conclusions as to people's interaction with print on a more visible level?

After performing the various experiments on my printed pieces, it might be that I am able to visibly see how people have interacted with them, as well as the latent fingerprints that I will uncover. This will however, depend greatly on the amount of time in which I decide to allow each printed experiment to be handled.

The mock-up of the printed experiment.

First initial mock-up of the printed experiment.

As with any printed prototype, I crafted this in order to give myself a reasonably accurate reference to sizes, weights and alignment of all the components that will make up the printed experiment. Not that the actual content of the book, has as much relevance as the physical nature of the printed piece; I still found it helpful to have printed and bound a full scale working prototype of the book so that I could make any necessary changes to mistakes made in pagination and typographical consistency for example.

How judgement is used in relation to surrounding stimuli within our environments.

How judgment is used in relation to surrounding stimuli within our environments.

‘The Anatomy of Judgement’ focuses on the fact that ‘all day and every day we are receiving information through our sense organs.’ (Abercrombie, M. The Anatomy of Judgement. 1960.) It states that much of the information that we receive from our surrounding environment is not immediately useful or important, however it effects our behaviour at different levels all the same. This process of selection allows us to live as ordinary human beings without being consciously aware of every single little piece of information. The same idea can be related to my experiment. When reading a book for example, there is alot of information that we are exposed to. With the majority of our conscious thought directed towards the words written upon its pages, it is the way we behave in relation to the book that interests me the most.

A publication by SEA Design to promote the PhoenixMotion paper by GFSmith.

A publication by SEA Design to promote the PhoenixMotion paper by GFSmith.

Recent publication by SEA Design to promote GFSmiths’s PhoenixMotion paper. Specific attention has been applied to the surface qualities of the paper, and by combining the use of image and print finishing techniques such as Spot gloss varnishing, the result is a peice of print that has a massive effect on the emotions. I’m sure this book receives alot of attention, and would be rather interesting to see how people interacted with it. ‘Surface Seduction’ is a good example of how design has been used to make the experience of reading a book as conscious as possible. It succeeds in engaging the reader.

An experiement showing how farmat changes the way we interact.

An experiment showing how format changes the way we interact with print.

This was a small experiment that I organised, along with all my existing research that justified the fact that, we behave differently depending upon the format of whatever we are reading/looking at.

I gave one of my colleagues a range of printed forms that I was able to find in my University Library. These included the latest Guardian Newspaper and the most recent Grafik magazine. I then asked him to look through each of them one at a time at his own pace. Whilst he was doing this, I stood over his shoulder and took photographs on my Iphone, at regular intervals, in an attempt to analyse his behaviour. It was soon noticed that he interacted differently with the newspaper, where he automatically picked it up from the desk in which he was sat at. Whilst with the novel, he kept on the desk at all times, and whilst reading, placed both of his palms upon the lower sections of the book. When he wasn’t doing this, he was simply turning each page from the exact same area every time.

A publication that looks at the physicality of print based media.

A publication that looks at the physicality of print based media.

‘Printwork’ is a collection of some of the leading examples in print design at the moment. Ranging from work by BB/Saunders to SEA design, this publication provides an insight into how print based media functions on a more physical level and how its functionality effects the way we interact with it.

An example of how a Graphic aesthetic begins a trend.

An example of how a Graphic aesthetic begins a trend.

Again, I stumbled across these book cover designs whilst browsing through the media bookmarking library, Dropular recently. To me, these book cover designs, represent the re emergence of an old graphic style. They instantly convey a sense of early 20th century Soul Bass, film title style design. Although this style of design is very well known throughout both the design and film industries still today, the fact that it has been applied to such a recent successful book and film phenomenon such as J.K Rowling and Harry Potter, gives it even more status as a Graphic aesthetic.

It shows how a dated visual style can be reborn by re capturing the hearts of designers and non-designers alike!

Looking at the hidden forces that shape our decisions.

Looks at the hidden forces that shape our decisions.

‘Predictably Irrational’ is a publication by behavioural economist, Dan Riley. Having suffered a terrible injury at an early age that left him with 70% burns across his body, Riley explains how his secluded childhood gave him the inspiration to analyse the behaviour of other people around him, and how their environments effect the decisions they make. ‘Predictably Irrational’ consists of a range of social scientific experiments that Riley and colleagues performed in order to gain a better understanding of human judgement and decision making. The book is broken down into these separate sub categories concerning decision making. Relativity, the effect of context on decision making, anchoring and the influence that the value zero has on our decision making processes are just some of the focus areas identified in this book.

I aim to take key ideas from some of these area and apply them to my own study. I hope to develop and refine my focus for my Extended Major Project using the categories that I have researched into from this source, ‘Predictably Irrational.’

Publication by Pop Sociologist, Malcom Gladwell.

Publication by Pop Sociologist, Malcom Gladwell.

Blink: The Power Of Thinking Without Thinking is written by English born, Canadian Pop Sociologist, Malcom Gladwell. Recently published in 2005, ‘Blink’ explores the power and unknown capability of those spontaneous and often, unconscious decisions that make up a large proportion of the total decisions we make as human beings every day.

The publication gives examples of how both this concept and recent discoveries into how the human mind works has been successfully implemented in order to improve parts of our modern society. For example, changes in hospital proceedures has seen the implementation of such a concept, whereby heart surgeons are being encouraged to rely on their instinct rather than a mass of medical information when making very important decisions. Outstanding, positve results have emerged from these real life experiements.


A contemporary reference for multi disciplinary art and design practise.

This is a survey of contemporary art and design practice which offers an introduction to the possibilities and practicalities offered by technological innovation. ‘Digital by Design’ is the recent publication by technological innovators, Troika. By combining interviews and case studies of leading practitioners in the field of multi disciplinary art and design, this publication gives us an insight into the forefront of the relationships between art and technology.

A large proportion of the examples shown in this publication are very user centered. This is a reflection of Troika’s inhabition when it comes to developing technology for the benefit of the our future.

July 2018
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