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The final elements to my Extended Major Project.

The final elements to my Extended Major Project.

This is the final body of work which I have produced for my Extended Major Project. It consists of nearly all the elements that I outlined to have produced slightly earlier in the project. Two folders containing research and a development of ideas, concepts and designs. The Printed Experiments that were used or were going to be used as a means of retrieving certain results. A final copy of my development work throughout the project, and a final, perfect bound book that acted as a comprehensive guide to the whole project.

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 Inspiration for the application of my personal logo and identity.

Inspiration for the application of my personal logo and identity.

Inspired from this rather striking poster designed for the promotion of writer, editor and creative consultant, Sophie Lovell. The poster exaggerates the unique aesthetic of the third dimension. I like the idea of positioning models like this, especially models made from natural materials such as wood, and photographing them in contrasting, man made environments such as building interiors for example. This idea creates very strong emotion which I cannot seem to describe, but all the same, is one that I would very much like to be featured as the identity for my personal online portfolio and stationary.

I am considering making 3 Dimensional models of my logo from various materials, and documenting them in a series of different locations to eventually feature it on my online portfolio and other more personal design applications.

My current personal logo design.

My current personal logo design.

This is my current logo. It will be applied to my website, portfolio, personal stationary and eventually, this design blog. I have taken into consideration as to the type of designer I wish to be perceived as when I graduate, and these core ideas have gone into the design aesthetic in particular.

Since beginning to organise and work upon updating my portfolio. I have noticed that the majority of my design pieces have adopted a sense of productivity and have a distinct 3 Dimensional form about them. Therefor, I have designed my personal logo to reflect this.

How we make decisions in relation to context.

How we make decisions in relation to context. Which black circle is bigger?

This visual experiment aims to communicate the idea that the decisions which we make, both conscious and unconscious, are often determined by comparing. For example, we find it easier to make decisions if we have two or more objects to choose from, as we are able to put these objects into context and compare them off of each other.

From my research, I have found many social scientific experiments that prove this theory in decision making. One particular experiment involved asking people to make a decision over pictures of two people (A) and (B). Surprisingly, when a slightly imperfect picture of person (-A) and person (-B) were shown with the original pictures, decisions were dramatically effected, in that people would almost always choose the person (A) and person (B) that had their imperfect partners shown alongside. This is because when it came to making a decision, people had something to compare with which made the original look ten times better than it originally is.

My visual experiment therefore, communicates the fact that the exact same black circle can be made to look bigger and smaller when placed in various different contexts. It is this idea, which I find fascinating and could possibly develop further for my Extended Major Project.

Highlighting the fact that we make decisions based on judgement.

Highlighting the fact that we make decisions based on judgement.

When we meet someone for the first time, our adaptive unconcious makes many decesions within the first few seconds about that person. This could be a decision about appearance such as whether or not we like the other persons hair or the clothes someone is wearing for example.

It is these immediate, well judged, unconcious decisions which I was aiming to communicate through this visual experiment.

Looking into how the decisions we make, reflect the type of person we are.

Looking into how the decisions we make, reflect the type of person we are.

From my initial researh into decision making, I developed the understanding that the decisions inwhich we make can often paint quite an accurate picture of the types of people we are, in particular our personalities.

My visual experiment therefore involved me recording the decisions that my housemates made when faced with a range of yes, no and maybe questions that arrose in everyday conversation. I decided to plot the decisions on whether they were positive, negative or indecisive. From this, a visual picture begins to form, reflecting the nature of someone based on the everyday decisions that they make.

Research into the effect that 'free' has on the decisions we make.

Research into the effect that 'free' has on the decisions we make.

The ‘zero effect’ is something which is mentioned in Riley’s book, Presictably Irrational. It looks at how the word ‘free’ and indeed, the number ‘0’ has such an influence on our decisions. As humans, we have a general fear of loss, and it is this emotion that makes us so stupidly obsessed with ‘free.’

This idea has strong commercial links base on price and value, however the idea has potential to be applied in other contexts.

The idea that our decisions become more accurate as we mature.

The idea that our decisions become more accurate as we mature.

One of the main ideas that I was able to highlight from Gladwell’s book, ‘Blink’ is the fact that as we mature, build confidence and gain a better understanding of who we really are, the decisions inwhich we make become more accurate and well judged.

Therefor, my visual experiment aims to communicate this idea by visualizing a key quote from ‘Blink,’ where Gladwell states: ‘you only have to read the first two sentances of a book before you make the decision of whether or not you like it.’

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3D Model made from the countries leading paper supplyers.

Whilst reading the recent issue of Creative Review, I couldn’t help but realise a small article near the front concerning paper. Up and coming model maker, Chrissie Macdonald has beautifully constructed a 3Dimensional scene using a ranging variety of card and paper stocks with the appropriate specifications alongside each section of the model. I guess this article can be looked at as a promotional effort for major professional paper suppliers in the Industry. However, for me a whole new idea emerged.

Having produced a number of 3Dimensional model based pieces during my time studying at The Arts Institute, I thought it quite a fascinating concept to construct an object which I felt symbolised my three years of study, and create it using the wide variety of left over paper and card samples that I have lying about in my office. It would serve as a kind of memento of my degree, and also warrant as a piece of self initiated practise for my portfolio maybe?