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An example of the Newspaper clipping I was given as a starting point.

An example of the Newspaper clipping I was given as a starting point.

After being given a snippet from a Newspaper, I had to perform appropriate research in order to find and highlight a subject that had the potential to become a possible subject for our Extended Major Project. The snippet I was given, made reference to the increase in food shopping activity of Wholesale stores such as Poundland. A result of the recent financial downturn, that has seen more UK families shopping on line for cheaper food and drink that is close to its sell by date.

bestbefore

Investigation into a 'throw away society.' Possible subject for Extended Major Project.

I was given part of an article from a daily newspaper about the increase of food shopping being seen in Wholesale food and drink stores as a result of the recent financial downturn. After initial research, it was soon discovered that the Government estimates that the average UK household will bin £420 worth of perfectly edible food in 2009. Based on this quote, I therefor had the idea of designing a service or system that would help educate the UK family about the shelf life of the food and drink in their kitchen, and subsequently, help to save them money.

I see this as a potential subject for my Extended Major Project as it is relevant to today’s society and is a definate issue that has yet to be paid much attention to in terms of design.